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ceo / impresario

Geoff, Simone and IA’s creative director Tim Rogers founded Incognito Artists in 2000, owned by Geoff and Simone, which transforms the entertainment paradigm with the company’s innovative, highly creative and heartfelt performances. Geoff is Global CEO.  They were the first to do the ‘singing waiters’ act in the UK and over the years the company has diversified its much lauded ‘surprise’ offering, providing a wide variety of incredible acts which involve charismatic and professional singers and dancers, musicians, or magicians in bespoke 'Incognito' or straight performance packages.  Their entertainment is designed to be 'transformational' i.e. to take an event from ordinary to extraordinary - to melt hearts and blow minds, and create a feeling of joy and connection for everyone involved - for corporate events, private parties, weddings, barmitzvahs and stadium events around the world. You name it, they've done it, and so it goes on.

Incognito Artists headquarters is based in London with an office in New York and satellites in Edinburgh, Dubai and Auckland.  Their mission is to touch, move and inspire audiences so they’re present to the magic of being alive!  With a dedicated office team and employing only Stars with lead roles from the West End, Broadway and the world of opera, everyone who works at Incognito Artists is really, really good looking, highly skilled, professional, fun, healthy and most importantly, nice.


Since its inception the company has gone from strength to strength with their desire to imagine, innovate and inspire.  Anything is possible! E.g. in the winter playground of St.Moritz, over three days in 2016, Incognito Artists sprinkled glitter, love and their special brand of wholehearted magic over a special 40th wedding anniversary, hosted by Geoff Sewell as MC, booking legendary Andrea Bocelli as the headline act, sexy sirens on electric violins, roving saxophonists, a cheeky chappy acoustic band for atmosphere, and then BRAVO Amici got everyone up on their feet to close the 3-day event.  The ideas are limitless...

Geoff’s financial expertise is also acknowledged by his profession; he was awarded the ‘International Young Chartered Accountant of the Year’ in 2006 by the New Zealand Institute of Chartered Accountants and a Fellowship to the NZ Institute of Chartered Accountants in 2009.


Geoff and Simone were awarded the status of KEA’s World Class New Zealanders in 2016 - World Class New Zealand is a global network of high achieving industry leaders who lend their influence and insight to help Kiwis succeed on the world stage.

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