Trained at The Boston Conservatory of Music in America, Geoff went on to perform on the West End in London and created the successful entertainment company, with a heartfelt mission, Incognito Artists, in 2000 with his wife Simone Lanham.
After performing at the FA Cup Final at the Millennium Stadium in Wales in 2002, Geoff and Simone approached record labels in the UK and US and co-created the world’s first multi-platinum selling, pop-opera group, Amici Forever, signed to RCA Victor and SonyBMG, which sold over 3.5 million albums worldwide and had two No.1 albums. Amici Forever made the Billboard chart top #5 in the US, and enjoyed huge chart and popular success in Australia, New Zealand, the US and the UK.
In 2008, Geoff and Simone launched their own record label, Sewell Music, and released Geoff’s critically-acclaimed debut solo album, Believe, which reached No.2 in the NZ album charts. In 2009, they followed this with the launch of 'Geoff Sewell & Incognito Artists Live in Concert DVD' (where he toured NZ with five of his London-based Tenors and Divas), which went straight to No.1 in the charts. In 2014, they released his second solo album, Live Love Sing!, which also went to No.2 in the charts, and toured NZ with Dame Malvina Major, the Hamilton County Bluegrass Band, Hogsnort Rupert, the RNZ Air Force and RNZ Navy band, in a series of outdoor summer concerts.
Following on from the success of Amici forever, in 2010 Geoff and Simone created a new version re-imagined called BRAVO Amici, featuring Geoff and four other West End and Broadway stars from their Incognito Artists family. Due to popular demand, BRAVO Amici performs concerts worldwide every year, in locations such as the USA, UK, China, Dubai, Turkey, Italy, Switzerland and NZ.
Geoff sings for Royalty and A-list celebrities at illustrious venues around the world, for the sporting elite at hallowed sport grounds, and for all kinds of beautiful humans at weddings, parties, anniversaries, and corporate events across the globe.
Geoff also performs as an MC and keynote inspirational speaker for events in the UK, across Europe, USA, Australia and New Zealand.
Trained at The Boston Conservatory of Music in America, Geoff went on to perform on the West End in London and created the successful entertainment company, with a heartfelt mission, Incognito Artists, in 2000 with his wife Simone Lanham.
Incognito Artists' headquarters is based in London with an office in New York and satellites in Edinburgh, Dubai and Auckland. Their mission is to touch, move and inspire audiences so they’re present to the magic of being alive! With a dedicated office team and employing only Stars with lead roles from the West End, Broadway and the world of opera, everyone who works at Incognito Artists is really, really good looking, highly skilled, professional, fun, healthy and most importantly, nice.
Since its inception, the company has gone from strength to strength with their desire to imagine, innovate and inspire. Anything is possible! E.g. in the winter playground of St.Moritz, over three days in 2016, Incognito Artists sprinkled glitter, love and their special brand of wholehearted magic over a special 40th wedding anniversary, hosted by Geoff Sewell as MC, booking legendary Andrea Bocelli as the headline act, sexy sirens on electric violins, roving saxophonists, a cheeky chappy acoustic band for atmosphere, and then BRAVO Amici got everyone up on their feet to close the 3-day event. The ideas are limitless...
Geoff and Simone were awarded the status of KEA’s World Class New Zealanders in 2016 - World Class New Zealand is a global network of high achieving industry leaders who lend their influence and insight to help Kiwis succeed on the world stage.
Geoff has first-hand experience of dealing with Autism and Epilepsy and continues to raise awareness and funds for these conditions using his profile and personal appearances.
Geoff and Simone set up The Geoff and Simone Sewell Charitable Trust (The Sewell Foundation) in 2008 in New Zealand to raise awareness and provide hope and information regarding early intervention to families dealing with Autism. The Foundation makes private donations to specific projects, practitioners and charities to spread the relevant information to needy families, and doesn’t publicise their efforts, preferring to focus on where the money is needed, not gaining publicity.
Publishing royalties from 'Sienna's Song' on the Believe album, and ‘Heal Me’ on the Live, Love, Sing! album, both written by Simone, are specifically for The Sewell Foundation.
Alongside Geoff and Simone’s personal donations over the years, they’ve raised money for Autism in concerts performed by Amici Forever, Geoff Sewell, Incognito Artists and BRAVO Amici since 2006.
Geoff and Simone have fundraised for the Autism Trust UK (with Simone currently being a Trustee on the Autism Trust UK board), Thinking Autism UK and the National Autistic Society (UK and NZ).
Geoff has fundraised for the National Society of Epilepsy in the UK and raised £60,000 through his ‘Stars for Epilepsy’ concert series over three years.
Geoff is a Patron of the Variety Club UK. Geoff and Simone are Ambassadors for the Mindd Foundation, for gut and mental health, in Australia.
With Incognito Artists, in his solo work, and personally, Geoff performs for and supports numerous charitable events worldwide.