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Trained at The Boston Conservatory of Music in America, Geoff went on to perform on the West End in London and created the successful entertainment company, with a heartfelt mission, Incognito Artists, in 2000 with his wife Simone Lanham. 


After performing at the FA Cup Final at the Millennium Stadium in Wales in 2002, Geoff and Simone approached record labels in the UK and US and co-created the world’s first multi-platinum selling, pop-opera group Amici forever, signed to RCA Victor and SonyBMG, which sold over 3.5 million albums worldwide and had two No.1 albums.   Amici forever made the Billboard chart top #5 in the US, and enjoyed huge chart and popular success in Australia, New Zealand, the US and the UK.

In 2008 Geoff and Simone launched their own record label Sewell Music and released Geoff’s critically-acclaimed debut solo album, Believe, which reached No.2 in the NZ album charts.  In 2009 they followed this with the launch of 'Geoff Sewell & Incognito Artists Live in Concert DVD' (where he toured NZ with five of his London based Tenors and Divas) which went straight to No.1 in the charts. In 2014 they released his second solo album Live Love Sing! which also went to No.2 in the charts, and toured NZ with Dame Malvina Major, the Hamilton County Bluegrass Band, Hogsnort Rupert, the RNZ Air Force and RNZ Navy band, in a series of outdoor summer concerts.

Following on from the success of Amici forever, in 2010 Geoff and Simone created a new version re-imagined called BRAVO Amici, featuring Geoff and four other West End and Broadway stars from their Incognito Artists family.  Due to popular demand, BRAVO Amici performs concerts worldwide every year, in locations such as the USA, UK, China, Dubai, Turkey, Italy, Switzerland and NZ.


Geoff sings for Royalty and A-list celebrities at illustrious venues around the world, for the sporting elite at hallowed sport grounds, and for all kinds of beautiful humans at weddings, parties, anniversaries, and corporate events across the globe. 


Geoff also performs as an MC and keynote inspirational speaker for events in the UK, across Europe, USA, Australia and New Zealand.




today entertainment news

Year of production: 2015

Running Time: 2:30 min

Geoff Sewell on the TODAY show in Australia talking about his new album - Live, Love, Sing!

live,love, sing!

Year of production: 2014

Running Time: 6:25 min

The making of Geoff's second solo album, Live, Love, Sing!


Year of production: 2008

Running Time: 8:43 min

Electronic Press Kit about Geoff's dynamic debut solo album, Believe, discussing the emotional journey and passion behind the project.

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